Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. For this purpose, use short videos distributed as widely as possible. Cheat Sheet for Middle-of-the-Funnel-Video Strategy.

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content. What have you found useful (or not) so far?

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Kuno Creative

FEBRUARY 16, 2023

According to CNET, YouTube has close to two billion users logging in and watching videos each month. That’s nearly one of every four people on the planet looking for content to educate and entertain. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape.

Branding 65

Branding Entertainment Video Marketing Education 65

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 99

Video Marketing Marketing Marketers Entertainment 99

Hubspot Marketing

MARCH 28, 2023

Currently, the Dove Self Esteem Project curates educational materials related to body image for parents, teachers, and youth leaders, and champions original research conducted by Edelman. Elsewhere in Marketing The latest marketing news and strategy insights. Meta discontinues NFT support on Facebook and Instagram.

Education 106

Education Promotion Video Marketing Product 106

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Email marketing is ideal for nurturing leads and keeping customers engaged.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Digital Marketer

JULY 11, 2023

Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. You also need to determine why you want your videos to go viral.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 107

Branding Video Marketing Millennials B2C 107

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

AWeber

JULY 6, 2023

So grab your popcorn, sit back, and get ready to discover the magic of video email marketing! But first, let’s define what video email marketing is… What is video email marketing? Video email marketing is simply incorporating videos into your emails.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. The 2020 winners were chosen from more than 12,000 entries from 50 states and five continents by a council of more than 200 leading experts.

Health 100

Health Video Marketing Education Digital Marketing 100

Hubspot Marketing

FEBRUARY 6, 2024

Like the previous videos, this video also comes off as authentic while sharing interesting and educational content. Furthermore, this video proves you don't need a huge budget or fancy production to create valuable content. Education and Information Create Value. Plus, who doesn’t love bubble tea?"

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

OnPassive Marketing

JULY 5, 2022

A video content strategy is a plan for creating and distributing videos that align with your business goals. The first step is determining what kind of videos you want to make. Do you want to produce product demonstrations, customer testimonials, or educational content? Find The Right Video Hosting.

Promotion 82

Promotion Education Video Marketing Product 82

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Limited Limitations.

Branding 141

Branding Education Video Marketing New Technology 141

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. You want your Instagram Reels strategy to consist of several different types of videos, but sharing tutorials every few Reels is a great way to create an educational presence.

Education 135

Education Place Product Branding 135

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Still others develop webinars for educational or event-related communication. A manager has to corral the creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Scoop.it!

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 88

Education Communications User-Generated Promotion 88

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 101

Branding Gen Z Transform Education 101

Calvyn Lee Blog

AUGUST 3, 2022

I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more.

Digital Marketing 147

Digital Marketing Education Marketing Strategy Branding 147

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Max has educated 10k+ and run ads for some of the biggest brands in the world. His YouTube channel has over 20,000+ subscribers and is one of the best channels to learn Google Ads. Julia McCoy – The Content Hacker.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use your data and analytics as your north star.

Customer Acquisition 91

Customer Acquisition Analytics Education Entertainment 91

Neil Patel

FEBRUARY 3, 2023

Like this search I put in for a recipe of the “viral Tunacado sandwich” from Joe and the Juice: With more creators making haul videos and more users shopping on TikTok , it only makes sense for Google to connect users with what they’re looking for. To name a few, I believe SEO, video marketing, and branding are here to stay.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Video Optimization. How Much Does Vimeo Cost? Conclusion.

Marketing 129

Marketing Marketers Analytics Video Marketing 129

Martech

SEPTEMBER 26, 2022

It’s all about answering questions, positioning your firm as the answer to customer challenges and educating people. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. B2B fintech marketing. Your customers face a challenge.

Transform 108

Transform B2C Finance Affiliate Marketing 108

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 144

Branding User-Generated Video Marketing Analytics 144

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Video Marketing. Voice Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Calvyn Lee Blog

JANUARY 28, 2023

To help with boosting exposure, the platform launched the contextual advertising program Pulse, giving marketers the opportunity to place ads adjacent to trending, highly-engaging, and relevant content. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67