Marketing Insider Group

JANUARY 16, 2023

Connect with your target audience by asking open-ended questions and identify what exactly they’re looking for. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. In fact, 36% of young adults are unwilling to share personal information with retailers.

Price 75

Price Marketing Marketers Market Trends 75

Martech

APRIL 3, 2023

Using data to provide targeted messaging and offers to specific segments of your audience. Dig deeper: What is personalized marketing and how is it used today? Creating a conversational marketing GTM strategy Are you ready to take your B2B marketing strategy to the next level?

Conversational Marketing 126

Conversational Marketing Real Estate Marketing Marketers 126

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Set Up

SEPTEMBER 19, 2023

The primary focus was shaking hands and meeting in person. Marketing was done by small teams and was driven by lots of guesswork and shots in the dark. If you had a website, it would often serve as a product catalog rather than a sales tool with an abundance of product information to educate the end consumer.

Transform 59

Transform B2C Direct Mail Food 59

Sachs Marketing Group

DECEMBER 1, 2023

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Use Insider

JANUARY 19, 2024

Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies.

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Vertical Response

APRIL 12, 2024

During the decision phase, customers benefit from marketing that provides clear, concise information to help inform their purchase decision. Post-purchase engagement through marketing is key, offering customers educational content to maintain a positive experience and reinforce brand loyalty.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52