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Spotify has found a way to do this for years with their Wrapped campaign and other tentpole moments throughout the year that provide personalized experiences based on behavior and accompanying those experiences with immersive content. Source It offers video-based, on-demand courses, tutorials, and certifications.
In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events. The Future of Trade Shows and Large Tentpole Events. Empathy and Pulse Checks.
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