Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 106

Email Marketing Transform Health Marketing 106

Unbounce

MARCH 12, 2024

Wide reach and market expansion Digital breaks down borders, opening up a world where your next customer could be from anywhere. You can tap into markets you never dreamed of, reaching those who need what you’ve got, no matter where they are.

Product 59

Product eCommerce eBook Shipping 59

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64