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Megan Michuda: Spotlight on the expert

Martech

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. Kind of a happy accident.

Finance 79
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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email makes all of your marketing better. Check them out here.

CRM 94
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Our Journeys to Email and What We Love About It, From the Women of Litmus

Litmus

Also, the email community in general is so friendly and accepting, everyone is always happy to help each other, share their tips, and suggest a solution. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 105
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The Litmus Team’s Favorite Emails of January 2022

Litmus

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. Read on to see the Litmus team’s favorite emails of January 2022. Take another look.

eBook 82
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From pixels to profits: How to sell digital products online

Unbounce

Compare fees and finances It’s true that you need to spend (some) money to make money, but you’ve gotta do it in a way that makes sense. Some specialize in ebooks and courses, while others offer a broader range of digital products. Explore innovative promotions Continually seek new ways to market your product.

Product 59