article thumbnail

The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

article thumbnail

What Is Internet Marketing?

SMA Marketing

Internet marketing is an effective way to reach customers and promote your products and services on a local or global scale. Accessing the global market has become increasingly important, especially as the digital age progresses more rapidly each day. Studies show that 67% of the buying cycle happens online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Strike A Balance Between Global and Local Marketing

Pam Didner

Here is a long list of topics you can discuss: Marketing plans. Product launch plan. Local marketing plan. Marketing research. Email marketing. Content editorial and roadmap. Sales enablement. Martech stack. Technology and tool ramping schedule. Messaging framework. Product roadmap. Demand gen.

article thumbnail

How to Create a Global Content Marketing Strategy

Rock Content

Well, to help you understand what Global Content Marketing is, we will show you its 4 fundamental P’s, introduced by Pam Didner in the book “Global Content Marketing: Plan, Produce, Promote, and Perfect” Keep reading! Efficient planning is central to any strategy’s success.

article thumbnail

Top Innovative Online Business Ideas for 2024

Vertical Response

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Your website is a key marketing tool for attracting new customers and building your brand identity.

article thumbnail

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Adobe Experience Cloud Blog

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99
article thumbnail

Thursday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

His personal marketing blog called Influential Marketing has been recognized as one of the top 25 marketing blogs in the world and was featured in the Wall Street Journal. He also teaches global marketing at Georgetown University. Business owners and marketers don’t necessarily need. All rights reserved.

PR 53