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The Spam Report: The State of Unsolicited Marketing in 2022 (plus, tips from 7 legit marketers)

Orbit Media Studios

It’s regulated by the CAN-SPAM Act, which is a fun backronym for “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.”. You can read the law here in under five minutes. We all get junk email. 36% of all email is spam. “Perhaps spam is the last frontier of unethical marketing.

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What Are the Different Types of Marketing?

Exposure Ninja

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair. It’s often referred to as “cold calling”.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. This data includes personal data like names and email addresses.

PR 52
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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Shazad’s journey into email marketing (1:10).