Customers.ai

OCTOBER 20, 2023

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. Now, AI email writers seem like an exciting alternative: similar results with much less work. This allows you to focus on the most important aspects of your email marketing campaigns. Track your results.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Customers.ai

MARCH 27, 2023

ZoomInfo Courtesy of ZoomInfo ZoomInfo is a sales and marketing intelligence tool that enables businesses to connect with their ideal audience. Act-On Courtesy of Act-On Act-On is a cloud-based marketing automation platform that helps businesses attract and nurture leads, personalize customer experiences, and automate marketing campaigns.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Martech

MAY 9, 2023

Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 102

Outbound Marketing Telemarketing B2C Direct Mail 102

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. But marketers are eager to “hack” the process. Practice Social Marketing.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

Use Insider

DECEMBER 16, 2023

For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. Predictive marketing. Journey orchestration. Accurate customer data is the bedrock of this process.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), Email isn’t going anywhere. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134