SocialPilot

JUNE 27, 2025

It’s audience-first – Built on segmentation, not assumptions. Bring in your sales or customer team: They’ll tell you what your audience is actually asking and that shapes better goal-aligned content. As of February 2025, 5.24 billion people—nearly 64% of the global population —are active on social media. That’s not just reach.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Welcome Software

AUGUST 15, 2024

Why can't marketing get us more customers? Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment. This product-marketing communication breakdown impacts you in every way.

Communications 40

Communications Management Product Marketing 40

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

Customer Journey 74

Customer Journey Marketing Marketers Customer 74

DIY Marketers

APRIL 23, 2023

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. I suppose you can say it’s like fishing for customers. Are They the Same?

CRM 60

CRM Marketing Marketers User-Generated 60