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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

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What No One Tells You About Marketing Campaigns and Funnels

DIY Marketers

Chefs call it “mise en place” — it literally means “establishment” in English we call it “prep” Preparation in marketing includes getting your stuff together; Market Research, Your Ideal customer, Your Offer. I suppose you can say it’s like fishing for customers. Are They the Same?

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