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The social media customer service statistics brands need to know in 2022

Sprout Social

They want to speak to a human as soon as possible, and guess where they go to achieve this? New product launches or promotions lead to an influx of sales, which means more opportunities for inbound questions, so have your social media presence properly staffed. Social media. They even offer multi-lingual support.

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A Marketer's Guide To Video Codecs

Hubspot Marketing

As customers are consuming more video content, video marketing has become an integral part of marketing strategies. A combination of “en co der” and “ dec oder,” a codec is used to encode data into a format that can be stored or transmitted and viewed later with its corresponding decoder. Why do marketers need codecs?

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? You can go to Facebook, Twitter or YouTube to create and or engage. Why is web3 important to marketers? What is web3?

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense.

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B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Adobe Experience Cloud Blog

But while the economy has been standing still, there has been a surge in marketing creativity. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.

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