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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . This fast-paced response strategy mitigated any further escalation, halting what could have been a larger issue in its tracks. . Social media can move markets.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool. Growing your audience gives your brand more exposure so it should be at the forefront of your strategy.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Learn how to set your nonprofit social media strategy up for success. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing for nonprofits allows you to share your message on a global and local level. Benefits of social media for nonprofits.