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Maximizing Your HubSpot CRM Integration: A Guide to Technical and Business Optimization

Lynton Web

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. Whether planning your first integration or looking to enhance existing connections, you'll discover proven approaches based on hundreds of successful implementations.

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Product manager communication: How to make marketing listen

Welcome Software

Aligning with the marketing team can seem like a bit of a mystery. Why can't marketing get us more customers? Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment.

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Global Content Strategy: a Complete Guide in Creating Content Without Borders 

Scoop.it!

Content marketing’s an important component of any business marketing strategy. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. This article will look at what a global content strategy is and how to create one.

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How to Write a Great Value Proposition [7 Top Examples + Template]

Hubspot Marketing

In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition? Without it, buyers won't have a reason to purchase what you sell.

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