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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 124
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” For small businesses with limited marketing budgets, that means investing money in making sure your website meets these standards. These AR search results place markers in a video feed in 3D space.

SEO 113
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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

They use more energy over a shorter time and yield results and insights fast. Instagram is a place where users want to discover and follow brands too. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A post shared by Netflix US (@netflix). Cause campaign.

Gen Z 145
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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Having these fundamentals in place will help you throughout your marketing campaigns by giving you a foundation to work on.

Price 52
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Redefining Strength: How Anxiety Can Be a Leadership Asset

Duct Tape Marketing

Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. And I think when we use the term mental health, you know, obviously people go a lot of places with that, you're narrowed in on this idea of anxiousness, you know, which mm-hmm.

Health 69