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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Streamline your production process Bring your entire content production team in on your content repurposing strategy in an organized way to keep everything running like a well-oiled machine.

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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. Knowing what you want maintains momentum and breathes energy into tasks that otherwise would be monotonous.

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Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Buffer Marketing

Recently, I’ve undertaken a much bigger project that will likely span a few years – I bought a plot of land with a house in Sri Lanka and plan to transform it into a boutique hotel. This methodology is specific to us and is also common across the Engineering, Product, and Design (EPD) teams.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. Barilla’s data team uses a proof of concept cycle to determine which solution is worth putting its collective energies into. Do we have the team to do it? Can we do it quickly?

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How to optimize your content strategy across the customer journey

Martech

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Here, you want to position your product or service as the best choice. The focus is on visibility and engagement.

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The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Promote a new product or service. See how my broad campaign purpose instantly transforms into an actionable, attainable goal? Generate revenue.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. This template is part of the article How to Define a Workflow That Keeps Content Production On Track. Key performance indicators – metrics to gauge content performance against goals.