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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. And many of them do just that.”.

Education 101
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An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Adobe Experience Cloud Blog

With more than 7,000 passionate—and good looking—marketers registered and over 100 amazingly innovative partners in the expo hall, the energy and genuine sense of connection in the community was amazing. Marketing That Engages Us. Event Marketing b2b Consumer'

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6 Questions for Inspirational Women in Marketing | Part 10 | Agency Feature

Set Up

I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I had used many growth marketing methodologies in my startup life, but I’d never seen it done like Three Five Two’s strategy. First Name.

Law 52
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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Instead, sit down with sales management and agree upon a plan to train and invest in your sales team. Product Innovation.

CMO 113
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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Adobe Experience Cloud Blog

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

So please join me in welcoming Lauren Smith, who is our enterprise marketing director, and Scott Epple, who is our principal product manager. My name is Lauren, and I’m on the product marketing team right here at Litmus. But yeah, I’m a product manager, as you said, Jason. Thanks, Jason.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

It’s always best to start fairly small and break it down into manageable chunks. Replacement Competitors Replacement competitors offer alternative or substitute products or services to what your business offers. Replacement competitor: Specializes in selling energy-efficient LED bulbs.

SEO 90