Remove Energy Remove Pharmaceutical Remove Thought Leadership
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Move From Branded Content To A Content Brand

Marketing Insider Group

Previous interviews covered Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search , the Science of Marketing , the rise of Content Brands and we asked whether the customer or the Content is King.

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. ” A big part of Corsi’s identity is her Latin background which has also added to her marketing and leadership strengths. It's my Latinity and my enthusiasm, my energy, my presence, and my curiosity.” First Name.

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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

We speak and think in sounds, whereas something that has more of, say, a pharmaceutical type of nature is a lot harder to remember. I think you can go probably a little too crazy on it, but I would say for something to exist, it needs a name especially in the professional services world, if we’re selling thought leadership.