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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

For example, IG has become a significant channel for McKinsey in distributing thought leadership. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) Their posts offer high educational value and most often link to studies and research.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. The post Announcing the 2021 Adobe Experience Maker Awards Finalists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

Glenn Watson, Ego Pharmaceuticals. The post Announcing the 2021 Adobe Experience Maker Awards Finalists appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. Corsi’s career has taken her on a journey all over the world and through several industries. She started her career at Sony working in the phonographic division. After her training, she continued her career at Kraft, now Mondel?z,

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. I’d love to hear your thoughts in the comments below. Marketers are now able to combine Marketo Real-Time Personalization capabilities with a personalized retargeting campaign to engage unknown audiences.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot Marketing

Approach them with confidence, and introduce yourself not as a fan, but as an equal ( because you are ), and say something thought-provoking that they can relate to, like, "Your applications of inbound marketing for nonprofits was helpful for me at my last job, but I'm transitioning into a job in the pharmaceutical industry.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

In another case, a pharmaceutical manufacturer was fined as much as $2.5 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Do You Need to Worry About CAN-SPAM Lawsuits? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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