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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 6.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Create Custom Dashboards: Use custom dashboards to monitor key performance indicators (KPIs) and visualize trends.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Know the most critical component of video marketing.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

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7 Video metrics you need to know to measure success

Sprout Social

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Clicks and click-through rates.