Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Content Marketing 110

Content Marketing Education Key Performance Indicator Marketing 110

Rock Content

APRIL 12, 2024

The Art of Crafting Compelling Content At the heart of digital marketing is the value of your content, which you use to attract, delight, entertain, educate, and engage your target audience. Play an essential role in measuring key performance indicators (KPIs) and ROI. We will tell you more about this below.

Marketing Strategy 77

Marketing Strategy Content Marketing Key Performance Indicator Analytics 77

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Influencer Marketing Management 103

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Create Custom Dashboards: Use custom dashboards to monitor key performance indicators (KPIs) and visualize trends.

Key Performance Indicator 66

Key Performance Indicator User-Generated Entertainment Social Media Marketing 66

Sachs Marketing Group

DECEMBER 1, 2023

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Or promote new products and services? Help you generate leads?

Law 114

Law Key Performance Indicator Email Marketing Entertainment 114

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Then, in 2021, #CleanTok elevated the product to explosive fame. How to measure paid, owned and earned media performance.

Key Performance Indicator 93

Key Performance Indicator Transform Communications Customer Acquisition 93

Sprout Social

JANUARY 4, 2021

According to the 2020 Sprout Social Index™ , the top three reason consumers follow brands on social are to: Learn about new products or services. Coming in fourth on the list of reasons consumers follow brands is to be entertained. Measurable: Select the key performance indicators that support your goals and set up reporting plans.

Social Media Marketing 120

Social Media Marketing Key Performance Indicator Marketing Marketers 120

Sachs Marketing Group

SEPTEMBER 15, 2023

You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. Analyze metrics to refine strategies and consider hiring a TikTok Pro for optimized performance.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Girl Power Marketing

JANUARY 26, 2021

Micro- and nano-influencers enjoy better engagement with their audiences because they work hard to build their brand, entertain their followers, and build relationships with their clients. Others have been more organized, like Macy’s Style Crew , which shares employees’ modeling store products. And for this, the more niche, the better.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. Understanding your target audience and their preferences enable you to craft stories that entertain, inform, and inspire. Facebook : With over 2.8

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Bannerflow

APRIL 15, 2021

This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. Services and products. Will your customers consume/enjoy/be entertained because of your output or their experience of their touchpoints with your brand? To stand out from your competitors, creativity is key.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Where your product or service fits into the market. Your products or services, pricing, and details of owners and managers. Consistency is equally critical for startups. Marketing strategy.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sachs Marketing Group

MARCH 19, 2023

In today’s digital age, consumers often rely on search engines to find products and services in their area. Event venues and attractions : Local SEO can help businesses like theaters, museums, amusement parks, and event spaces attract visitors searching for entertainment and activities in their area.

SEO 52

SEO Real Estate Key Performance Indicator User-Generated 52

Hootsuite

JANUARY 13, 2021

Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. Describes a company that offers products or services directly to customers. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). When brands support and engage in these communities, they gain credibility with people who are naturally inclined to be interested in their products and services. The very top reason!

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Welcome Software

MAY 3, 2022

A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. It might be geared towards increasing brand awareness, driving sales for a new product, or perhaps repositioning a brand in the consumers' minds. It'll guide your team members’ workflow.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Marketing Insider Group

MAY 11, 2020

In fact, 60 percent of buyers said thought leadership convinced them to purchase a product or service they had never considered previously. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Source: Edelman-LinkedIn).

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Production. Click To Tweet.

Video Marketing 108

Video Marketing Marketing Strategy Key Performance Indicator Transform 108

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in? Clicks and click-through rates.

Key Performance Indicator 141

Key Performance Indicator Education Video Marketing Entertainment 141

Content Marketing Institute

OCTOBER 8, 2018

In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 108

Video Marketing Key Performance Indicator Whitepaper Marketing 108

Sprout Social

DECEMBER 8, 2022

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Show your audience how your product is made, or how to make something with your product. New product updates. Creating a video to share new updates or features of your product is a win-win-win.

Education 121

Education Key Performance Indicator Transform User-Generated 121

Sprout Social

DECEMBER 14, 2018

The most important aspect of assessing social media ROI is conveying your KPIs (key performance indicators). If you see a correlation between more posts and higher engagement, you’re more inclined to ramp up production. And hey, that leads us directly to our next point. Nail down your KPIs. Conversions.

Key Performance Indicator 87

Key Performance Indicator Entertainment Analytics Influencer Marketing 87

Hubspot Marketing

NOVEMBER 6, 2018

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Promote a new product or service. You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above.

Direct Mail 137

Direct Mail Marketing Marketers Transform 137

Content Marketing Institute

DECEMBER 27, 2017

These composite sketches help characterize key segments of your audience in terms of who they are, what their relevant challenges and concerns are, and what role they are likely to play in their company’s purchasing process. This template is part of the article How to Define a Workflow That Keeps Content Production On Track.

Content Marketing 111

Content Marketing Key Performance Indicator Marketing Marketers 111

Hubspot Marketing

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. But, don’t fret. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Sound interesting? Boost conversions.

Content Marketing 144

Content Marketing Inbound Marketing Shipping Key Performance Indicator 144

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Each case study is complete with a detailed use case, screenshots of the customer’s customized Salesforce instance, a list of all Salesforce products the customer uses and a customer quote.

Content Marketing 78

Content Marketing Whitepaper eBook Finance 78

Sprout Social

OCTOBER 14, 2020

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. They’re a great way to introduce a product or service to new audiences and help existing customers troubleshoot or enhance their experience with the product. It’s not enough to just want to entertain your audience.

Key Performance Indicator 145

Key Performance Indicator Transform Analytics Shipping 145

Marketing Insider Group

JULY 1, 2020

A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy. Better quality content production. Start with a Strategy.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Bottom of funnel: Demos and testimonials – At this stage, your prospects may be more willing to invest their time in learning details about your products or services.

Key Performance Indicator 102

Key Performance Indicator Entertainment Content Marketing Education 102

Sprout Social

APRIL 15, 2021

Social is the first place consumers turn to when they need information, entertainment or an outlet to voice their thoughts and opinions. It’s a place they go daily to engage with their favorite brands, provide feedback and learn about new products and services. Uncover inspiration for product innovation.

Transform 121

Transform Key Performance Indicator Analytics Communications 121