Are Personas Just a Nicer Word for Stereotypes?
Content Marketing Institute
APRIL 10, 2018
And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. And millennials? Forget buyer personas.
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