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A guide to audience targeting for personalised advertising

Bannerflow

Unsurprisingly, Facebook provides the most in-depth data for advanced audience targeting. The platform spans almost every aspect of a user’s life, including location, relationship status, education, career, interests, favourite entertainment (TV, movies, music, etc.), Customer Journey targeting. and life events.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them. After all, this is the “me” generation we’re talking about.). Hold contests.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Instagram users have confidence in the influencers they follow. Generate content for your account. A post shared by Entertainment Weekly (@entertainmentweekly) on Mar 29, 2016 at 1:03pm PDT.

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101 Landing Page Optimization Tips

Unbounce

What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. Understand the technical limitations of your audience Are they primarily iPhone users?

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What Types Of Marketing Are There?

InTouch Marketing

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

This is the essence of successful media marketing. If you want to increase your potential customer conversions, then start captivating your target market by making emotional connections through storytelling. Why should you use corporate storytelling in content marketing? Storytelling is like a vitamin.