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Creating the Perfect About Us Page (Yes, We Did It!)

Marketing Insider Group

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. What target customers do you currently serve?

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

Well, when we're not endlessly scrolling the web or social media, we're probably texting. Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. What the heck are we doing with our devices all day?

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The Best Luxury Marketing Strategies

Neil Patel

SEO, PPC, even some social media sites can drive online sales for your luxury brand. In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Understand the Luxury Customer. Detailed buyer personas help your brand understand precisely who your customers are and what they want from your brand.

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Video Content Marketing: The Three Es of Success

Rock Content

The wide distribution and sharing over social media brought the video’s view count to well over 70,000 hits in a few short weeks, climbing to over 90,000 today. Your customer does not want to be sold to. The post Video Content Marketing: The Three Es of Success appeared first on Visually Blog. The bottom line is this.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

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How to create brand style guidelines and why you need them

Search Engine Land

Instead, think about your larger impact on the world beyond revenue or customer goals. For example, Mozilla Firefox’s brand style guidelines include written descriptions of their two personas: adventurous amplifiers and caring confidentials. What do you hope to achieve, ultimately? Values : What values are important to the brand?

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

Rock Content

After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. I say this based on the results we achieved with our Spanish-language content, focused on the international market.

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