Event Marketing, Management, Marketing Mix and Thought Leadership

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Event Marketing

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Thought Leadership

How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

Adobe Experience Cloud Blog

AUGUST 6, 2014

Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. Be prepared to give them the following information: How many attendees will be at your event? Event Marketing'

Thought Leadership

Thought Leadership Marketing Mix Event Marketing Retail

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

Thought Leadership

Thought Leadership Fashion Marketing Mix Entertainment

Marketing Pro Pulse

How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

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