Adobe Experience Cloud Blog
JANUARY 24, 2012
She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Share your thoughts, post a comment.
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Adobe Experience Cloud Blog
AUGUST 6, 2009
. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. And why is it important to marketers? A great place to start is Chris Brogan's blog article: 19 Presence Management Chores You Could Do Every Day.
Marketing Insider Group
DECEMBER 18, 2019
But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The Most Trusted Channel. So which one is most trusted?
Adobe Experience Cloud Blog
SEPTEMBER 30, 2016
When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics. Over the years, the subject of content marketing measurement has been discussed widely and yet, it still feels like there are no clear or standard metrics to measure the impact of your content investments.
Adobe Experience Cloud Blog
OCTOBER 23, 2014
The Play Owners manage the budget, get approval on programs and campaigns, and determine the right content and messaging. They decide how you should position yourself to a particular audience and define the right marketing mix. Campaign Managers. And, what does your ideal marketing trifecta would look like?
Adobe Experience Cloud Blog
SEPTEMBER 15, 2015
So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? HOT TIP: If you’re starting to think this event is a good fit, create preliminary goals to present to your manager for budget approval. Thought Leadership Presentations.
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