Event Marketing, Management, Succession Management and Transform

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. During your marketing career, what are the things that have changed the most and where do you see marketing headed in both the short- and long-term? IT is like HR.

Transform

Transform CMO Direct Mail Global Marketing

Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance.

Transform

Transform CMO Food Succession Management

Marketing Pro Pulse

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Beyond attendance: Unlocking B2B growth with event-led Strategies

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