Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation.

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Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

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SocialPilot

JANUARY 26, 2024

” “Develop a theme for a podcast series on mental health and wellness, focusing on topics like mindfulness, work-life balance, and stress management, aimed at [Target Audience].” While running email campaigns, I use AI to transform my email copies and make them more persuasive. Our company deals in [industry niche].”

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Set Up

SEPTEMBER 19, 2023

We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business.

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Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

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Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. It was the brainchild of Ben Hindman who came from a live events planning background.

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Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

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Marketing Insider Group

JULY 29, 2021

Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence. Hunsaker’s masterful at helping business leaders like you and your managers understand how to rally their teams. Jeanne Bliss, Founder and CEO, Customer Bliss.

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Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”.

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Hubspot Marketing

NOVEMBER 8, 2023

To create a successful pop-up experience, it's crucial to identify your customers and deliver an experience that adds value to their time," Casie Nguyen , Senior Production Manager at HubSpot, told me. In other words, make sure your event has a unique "pull" to get people through the door. Think from a "value-add" perspective. "

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Vertical Response

APRIL 12, 2024

The Digital Marketing Revolution The emergence of the digital era has brought a revolutionary change in the marketing industry, allowing businesses to connect with global audiences via the internet, websites, and online ads. Moreover, event marketing adds an element of excitement to the marketing mix.

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Neil Patel

JULY 28, 2021

Outbound Marketing Strategy Number #5: Trade Shows/Events. Marketing may have shifted focus from the physical world to the digital one, but that certainly doesn’t mean getting out and meeting people is a dead art. When planning for a tradeshow, make sure you’re setting goals and managing your budget appropriately.

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Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

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Rock Content

JULY 11, 2016

Any effective content marketing strategy begins by outlining business objectives, key personas, targeted messaging, and how to manage the impact of the content. A solid content marketing strategy helps teams remain on track throughout the duration of the campaign. The first step is to establish a plan for your campaign.

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Martech

DECEMBER 8, 2021

marketing strategy. Marketing technology can only scale marketing strategy. Sara McNamara , Senior Manager, Marketing Operations, Slack. Trash in, trash out; if your campaign is crappy, it will just be crappy on a larger scale.” The post Good morning: Welcome back small-scale meetings? appeared first on MarTech.

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Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

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Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. What is a digital events platform?

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Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance.

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Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

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Marketing Insider Group

FEBRUARY 12, 2020

This event focuses on leadership skills for CIOs with three different tracks to follow. This conference was created by Jim Moran Institute for Global Entrepreneurship and the Florida Small Business Development Center especially for small business owners and managers to network and grow their leadership skills.

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Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

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Thought Leadership Marketing Marketers Whitepaper 141

Marketing Insider Group

JANUARY 6, 2020

The conference covers all aspects of SEO from competitor research to technical SEO, machine learning, and managing remote teams. The premier event dedicated to the marketing technology industry, MarTech provides two days of sessions, keynotes, workshops, and networking events aimed at senior-level marketers.

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Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs.

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Martech

AUGUST 21, 2023

That is the challenge for Michael Davis, chief product officer of Michelin Experiences which handles events, marketing, communications and sales for the guide. “My So we get into these really sticky situations in order for it to be accurate and Qloo helps us manage that and keep the real-time updates categorized.”

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Econsultancy

DECEMBER 13, 2021

Other external factors like Brexit, staff shortages in the supply chain and growing Covid infections could also have an impact on the final numbers come the end of the year, although the report determined these factors to be ‘manageable’ Q2 2021: UK OOH advertising ad revenues soar 277% year-on-year in Q2 2021. year-on-year.

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Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials.

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Adobe Experience Cloud Blog

JUNE 8, 2017

Consequently, online event providers are now available to seamlessly and economically host and manage hybrid events, even for small to midsize organizations. Beyond being notoriously skeptical of brands and traditional marketing ploys, Millennials prefer experiences over material goods.

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