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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. A: Digital marketing innovation will be driven by the fusion of business and technology skills within teams of marketing experts. The business manages the workforce.

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Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers. This Champion format produces a tight range of win rates, deal sizes and pipeline progression rates. It’s essential to establish these benchmarks in advance.

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