Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Logistics 133

Logistics CRM Event Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Logistics 51

Logistics CRM Event Marketing Thought Leadership 51

Adobe Experience Cloud Blog

JULY 1, 2013

Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. Marketing Automation' So, What is a Token Anyways?

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145