Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Logistics 133

Logistics CRM Event Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Logistics 51

Logistics CRM Event Marketing Thought Leadership 51

Adobe Experience Cloud Blog

JULY 1, 2013

Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. So, What is a Token Anyways? We used tokens. Here’s how we do it.

Thought Leadership 130

Thought Leadership Marketing Automation Platform Marketing Marketers 130

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Registration, Marketing, and Promotion. Oftentimes, however, they encounter challenges. ActiveCampaign.

Marketing Automation Platform 134

Marketing Automation Platform User-Generated Promotion Management 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Track program objectives, results, and costs to assess the program ROI.

CRM 132

CRM Analytics Marketing Marketers 132

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145