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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

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7 Ways to Generate Leads on Social Media

Adobe Experience Cloud Blog

With a social application that’s integrated with your marketing automation platform, you can easily set up a referral campaign that extends across major social media platforms, allowing you to grow your customer base fast. Promote Gated Content. Discount Codes.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.