Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Another example from Uber shows us how this season is ripe with opportunities for marketers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

CRM 132

CRM Thought Leadership Marketing Automation Platform Fashion 132

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. Never forget that social is a two-way street – you can’t always be promotional.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Adobe Experience Cloud Blog

DECEMBER 12, 2016

It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. When it comes to promoting limited-time offers, registration deadlines, or upcoming events, most email marketers rely on an urgent subject line to entice their recipients. Deadline Countdown.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big Now. Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 19, 2018

These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. New Leads by Program & Asset. Bottom of the Funnel KPIs.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Adobe Experience Cloud Blog

APRIL 15, 2016

With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time. When your prospects opt out of promotional emails or phone calls, it does not necessarily mean they’ve become cold.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. Be aware of what they are promoting! Be aware of how they are being promoted!

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

OCTOBER 19, 2016

TOFU, MOFU, and BOFU can sound like nonsense to those unfamiliar with the terms, but in reality, they provide a pretty easy way to begin thinking about how to sets up your programs and promotions calendar. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Social Media Marketing Promotion 134

Adobe Experience Cloud Blog

JULY 15, 2015

TAL: Call five times in two weeks to promote appropriate follow-up. Automating bad processes is simply impossible. Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice. Agree on and Follow Process.

Manufacturing 134

Manufacturing Thought Leadership Transform Fashion 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.). I’d love to hear your thoughts.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

MAY 30, 2014

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. Perhaps separate marketing functions were in charge of each email type. How are you using technology to give your marketing a human touch? Email Marketing' Unfortunately, they weren’t quite right.

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Digital Marketing b2b Consumer'

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Instead, you need to find a blogging platform that works for you and your team. Aside from being free, it includes a variety of plugins that optimize your blog for SEO and promotional purposes. These platforms often are an investment worth making because they will scale and grow with your business.

Management 91

Management Thought Leadership Logistics Finance 91

Adobe Experience Cloud Blog

JUNE 6, 2018

Example Strategy: Publish new posts to the company blog to promote gated content. Example Metric: Track the number of gated content downloads over 90 days, specifically gated content that was promoted with blog posts published during that timeframe. Share your thoughts in the comments below!

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

The results will show you who is ready to buy your product and is likely to be your promoter. All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source. How to Target Your Microsurveys.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Base.ai

DECEMBER 29, 2020

Then, do the following: Step 1: Map out where existing customer marketing programs, such as an welcome and onboarding campaign or a Net Promoter Score (NPS) survey should occur. For example, following an NPS survey, you could run a G2 or TrustRadius online review campaign to Promoters. so you can trigger campaigns automatically.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

JANUARY 6, 2014

The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 4 in Marketing Automation, #48 in the Overall Contest. But how will these platforms continue to mature, and how they will integrate with other enterprise-wide platforms like ERP, CRM and even HRIS? Marketing Automation'

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. So, make sure you pair this channel with killer marketing and promotional campaigns, and integrate it with your other marketing channels.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

JANUARY 6, 2014

The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4 4 in Marketing Automation, #48 in the Overall Contest. But how will these platforms continue to mature, and how they will integrate with other enterprise-wide platforms like ERP, CRM and even HRIS? Marketing Automation'

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CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. An interactive webinar/live event platform. Social scheduling and amplification tools.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Customers are the ultimate source of ideas, and sales may be closer to them than marketing. Marketing managers plan campaigns, content, product launches, promotions, and events to capture the attention of busy buyers, but this also routinely stretches their team’s bandwidth. Make sure you are closely in tune with both.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

AUGUST 8, 2016

Your videos can be culture-related, product-focused, or even promotional. Here’s an example of a webinar introduction video we made recently: Thought leadership videos can be anything from how-to guides, quick fun facts and tidbits, to in-depth talks about a specific topic, such as Whiteboard Fridays from Moz.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Product Marketing Strategy 91

Adobe Experience Cloud Blog

MARCH 20, 2017

The first secret to mobile marketing automation is to pick a platform that collects data for each user across their customer journey. A rich user profile generated from data collected by a mobile marketing automation platform. Engage users with a series of content or promotions relevant to their interests.

Thought Leadership 134

Thought Leadership User-Generated Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 24, 2016

Because re-promoting their content by sharing it shows your support. If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists.

CRM 103

CRM Thought Leadership Marketing Automation Platform Shipping 103

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

For example, if you’re marketing for a university, many students might have challenges acquiring financial assistance, but every student’s financial situation will be unique. Applying this concept to every marketer, your buyers could have generalized challenges, but each one will have slightly different pain points.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

MARCH 14, 2016

To determine this, you may want to conduct a Net Promoter Score (NPS) study. How will you promote the program? Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail.

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

One of digital marketing’s best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. A/B testing the location of an email sign-up CTA, the color of a promotional banner, a subject line, etc., Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Marketing Automation Platform 94

Marketing Automation Platform Thought Leadership Customer loyalty New Technology 94

Adobe Experience Cloud Blog

OCTOBER 30, 2017

But where trigger-based campaigns really shine in lead nurturing is with the adoption of a marketing automation platform. With marketing automation, you can establish a sequence of emails that trigger based on established actions. I’d love to hear what you’re planning.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134