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The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Thought Leadership.