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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

CRM 103
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Outbound Marketing. Partner Marketing.

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Grabbing and Owning a Seat at the Revenue Table

Adobe Experience Cloud Blog

To maximize the huge amount of marketing spend that flows each year into events, marketers need to be more agile than ever. Delivering strong ROI in a corporation’s event marketing activities is a true test of the CMO’s agility as a marketer, and revenue manager. Nothing succeeds like success.

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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. Stacey Thornberry, Enterprise Field Marketing.