Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For influencer marketing: Use engagement + view-based EMV.

PR

Marketing Insider Group

JUNE 24, 2025

Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. But it’s no longer just about likes and shares.

Gen Z

Hubspot Marketing

JULY 30, 2023

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing

Contently B2C

JULY 18, 2016

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”

Market Trends

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. This works for all companies, not only fashion. Why/why not?

Promotion