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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Hubspot Marketing

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. This works for all companies, not only fashion. Why/why not?

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5 Content Marketing Trends Sweeping Europe

Contently B2C

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”