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It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content. Simply put, the marketing tech of the future can do what humans can’t.
In the case of the Balmain x Barbie Limited Edition, the NFTs incorporated visual elements from high fashion and the iconic toy line. Select the right technology partner. Marketers need to select a blockchain partner that is easy for customers to use, especially since adoption of NFTs is still gaining.
Agencies are now able to predict trends, tailor marketing strategies, and create more relevant content thanks to these more advanced data platforms. For example, a retailer could use these insights to predict upcoming fashion trends, aligning their marketing campaigns more closely with consumer interests.
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