Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Kevin Indig

JULY 24, 2023

Source ) One example of the impact of Musk’s freedom of speech is the decline in active users. Over the course of 8 months, DAU (Daily Active Users) tanked by -17% and MAU (Monthly Active Users) by -13.5%. Rate limits damaged Twitter's organic traffic The Google partnership seems critical for new user acquisition.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52