Martech

FEBRUARY 8, 2024

As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Transform 105

Transform Finance Marketing Marketers 105

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. A critical new marketing role was born.

CRM 104

CRM Manufacturing Analytics Finance 104

Litmus

NOVEMBER 4, 2020

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.

Telemarketing 98

Telemarketing Law User-Generated Price 98