Martech

FEBRUARY 8, 2024

As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Transform 113

Transform Finance Marketing Marketers 113

Marketing Insider Group

JUNE 11, 2013

Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. Traditional markets are being disrupted all over the place.

Logistics 92

Logistics Direct Mail Manufacturing Finance 92

Adobe Experience Cloud Blog

MAY 12, 2011

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. The seeds that eventually grew into the demand gen function were likely planted back in the late eighties.

CRM 104

CRM Manufacturing Analytics Finance 104

Litmus

NOVEMBER 4, 2020

Finance to ensure our prequalification tiers were aligned across the enterprise. A credit bureau for the prequalification decision technology. A third party marketing group for campaign promotion across channels/partners. Are there other ways you’ve leveraged email insights to fuel your marketing mix?

Telemarketing 97

Telemarketing Law User-Generated Price 97