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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. The blog is not a marketing tactic.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.