Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.
Hootsuite
OCTOBER 20, 2022
Understanding current and future market forces means that you can address them. of global Internet users reported buying something online every week! This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. In 2022, 58.4%
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Martech
SEPTEMBER 25, 2023
For example, your weekly marketing reports show that your recent press release drove an uptick in the number of visitors to your website — or at least that’s what it seems like. The blog was slightly controversial and generated thousands of comments from employees and customers. The blog is not a marketing tactic.
Content Marketing Institute
AUGUST 16, 2018
In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’. Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Don’t run after new #tech, step back to understand what you have & what you truly need.
Martech
APRIL 19, 2023
The emergence of generative AI, particularly ChatGPT , has changed everything. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. What today might look like mature and stable technology categories (e.g.,
Sprout Social
FEBRUARY 7, 2024
By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?
Use Insider
APRIL 12, 2023
A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. Segment: All users Strategy: Launch a smart banner on the success page.
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