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What is CRM and how does it support marketing?

Martech

With so much sensitive information involved in finances, brands need tools that can safely handle customer data. CRMs can offer banks and financial institutions custom solutions to ensure their customers’ finances are secure throughout each stage of the process. Snapshot: Marketing automation. Healthcare providers.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.