Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth.

Marketing 98

Marketing Marketers User-Generated Influencer Marketing 98

Exposure Ninja

FEBRUARY 6, 2023

Adding social proof (testimonials, reviews) will encourage users to trust your site , in turn increasing or maintaining conversion rates. Our Suggested Action: Our recommendation would be to include lots of well-written calls-to-action on your site, which should ask users to subscribe to your mailing list.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64