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How to Do Market Research: A Guide and Template

Hubspot Marketing

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

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How to Develop Brand Architecture

Hubspot Marketing

The right brand architecture provides clarity around your products or services and influences how your brands and sub-brands relate to one another. Brand architecture is the organizational framework a company uses to structure its brands, sub-brands, and products or services. What is brand architecture?

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What Types Of Marketing Are There?

InTouch Marketing

Key Tactics: Keyword research, on-page optimization, link building and creating high-quality, relevant content. Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

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The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter

Rock Content

Once you have done research internally, look out for potential market segments that are buying from your competitors. You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Rethink your virtual brand assets. These could include: a.

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How to Create an Engaging Value Proposition

Neil Patel

A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Relevancy: Why do your customers need your product or service? Value: What do your customers have to gain by using your product or service? What is the end benefit of buying/using your product or service ?

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