Hubspot Marketing

MARCH 29, 2023

Market Segmentation Research Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics — this way, you can determine effective ways to meet their needs, understand their pain points and expectations, learn about their goals, and more.

Market Research 145

Market Research Marketing Marketers Price 145

Sprout Social

JUNE 7, 2023

Customers who truly feel connected to a brand tend to be less price sensitive because they value quality over price. NLP tasks such as topic classification use machine learning to attach a theme (food, drink, accommodation) to the feedback data. They also contribute to a recurring sales revenue model.

Branding 108

Branding Health Customer loyalty User-Generated 108

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 90

Price Marketing Marketers Analytics 90

Hubspot Marketing

APRIL 2, 2024

While the master brand may be widely recognized, like the consumer goods company Unilever, it can also be behind the scenes, like the fast-food company Yum! Due to that complexity, companies that use a house of brands structure are often large global brands with established equity.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Duct Tape Marketing

JULY 19, 2017

The Egg McMuffin was the first fast food breakfast at scale. It was basically making a sandwich, which McDonald’s knows how to do, and wrapping it up and putting it in a warming tray and serving it to people in a fast food environment. I think of the Egg McMuffin as the opposite of the digital camera. GoPro is getting disrupted.

Food 40

Food Product Management Customer 40

Neil Patel

OCTOBER 26, 2020

Warren Buffet once said, “Price is what you pay. No matter what craving you have, a GrubHub rep can have hot and ready foods delivered right to your door. Food delivery you will love. Treating yourself with comfort food, on-demand. People who want food they will enjoy delivered. Value is what you get.”.

Food 142

Food Energy Communications Manufacturing 142