Transcript of How Reducing Friction Increases Revenue
Duct Tape Marketing
APRIL 30, 2019
And it wasn’t until Uber came along and showed us how every element of that process was full of friction from getting the cab in the first place to getting out of it and paying. I can go back as long as I want and see every order I’ve placed. ” We’ve been doing it, so that’s all we know.
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