illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 96

Retail Gen Z Market Trends Millennials 96

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

OCTOBER 25, 2021

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 113

Gen Z User-Generated Millennials Advertising 113