Retail marketing trends you need to know in fall 2023
illumin
OCTOBER 11, 2023
Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. On TikTok alone, influencer spending is expected to grow by 27.8%
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