article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Real Estate. Apartments.com, HotPads, and regional engine StreetEasy in New York attract apartment hunters.

Shoppers 111
article thumbnail

Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. Short videos: On mobile SERPS, short videos take up significant real estate. Google Algorithm Updates And Their Impact. That’s right.

SEO 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Real Estate businesses can make their brochures display 3D models of houses. Visual Search.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. in real estate, and 109.9% This includes a massive 337.7%