Gen Z, Product Marketing, Social Media Marketing and Video Marketing

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Gen Z Millennials Finance Education

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. By now, you might be on all the major social media platforms. Facebook has a whopping 1.59

Shoppers

Shoppers Product Gen Z Promotion

Marketing Pro Pulse

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Stay Connected